License Model
The licensing model enables a business (licensor) to grant another party (licensee) permission to use its intellectual property, such as trademarks, patents, or proprietary systems, in exchange for fees or royalties. Unlike franchising, licensing offers greater flexibility, allowing licensees to operate independently while leveraging the strength of an established brand or product.
This approach is ideal for businesses aiming to expand their market reach without directly managing multiple locations and for licensees seeking to enhance their offerings with proven products or systems. Licensing fosters a mutually beneficial partnership, providing growth opportunities with fewer restrictions and less oversight than franchising.
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